🍵 Yunomi.Club News 🍵 Today is the grand opening of Yunomi.Matcha in Tokyo 🍵

We're celebrating by sharing our favorite matcha recipes—and ¥3,000 off selected matcha.

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Today is the grand opening of Yunomi.Matcha in Tokyo

Today, June 24, marks the grand opening of Yunomi.Matcha, our new matcha stand in Tokyo!!

For more than 14 years, Yunomi.life has connected tea lovers in over 100 countries and regions with small Japanese tea farmers and producers. Now, we've created a place where visitors can experience those teas in person—one bowl, one latte, and one conversation at a time.

At the stand, every cup is whisked to order using matcha sourced directly from farmers across Japan. Guests can experience how different cultivars, regions, and production styles create unique flavors in the cup.

Of course, most of our customers aren't in Tokyo. So rather than simply announcing our new matcha stand, we'd like to share something everyone can enjoy: our matcha recipes!!Longer days and warmer weather make this a great season to enjoy matcha—from a refreshing iced matcha latte to an usucha (matcha straight without milk). Our recipe is below. What's yours?

Matcha (Usucha)2g matcha · 50ml water at 70°C

Sift the matcha into a bowl, add water, and whisk briskly in a zigzag motion until a fine foam forms on the surface.

A classic way to enjoy matcha.

Thick Matcha (Koicha)4g matcha · 40ml water at 70°C

Sift the matcha into a bowl, add water, and use a slow kneading motion rather than vigorous whisking. The goal is a smooth, glossy texture.This preparation is more of an experience, and best when made from a very high-quality matcha.

Matcha Latte4g matcha · 60ml water at 70°C · 150ml milk

Prepare the matcha first, then pour it over ice and milk.For the layered look we serve at the stand, slowly pour the matcha over an ice cube so it settles gently on top.

Want more detailed instructions?Read our complete guide to making matcha at home.

How to Make Matcha

If you're planning a trip to Tokyo, don't forget to add Yunomi.Matcha to your list. We'd love to share a cup of matcha with you.

The Promotion

To celebrate the grand opening of our Yunomi.Matcha stand, take ¥3000 off (about US$19) orders of ¥15,000+ (about US$95) good on matcha & accessories listed in the Specials Collection

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¥3000 off code: EM26JN30

Use code at checkout. Limited to first 30 customers. Retail orders only. Must be subscribed to this email (which you are, so don't unsubscribe!) and logged in at time of purchase.

Ideas for Your Next Matcha Order

• Everyday matcha for daily enjoyment

• Premium matcha for traditional preparation

• Matcha suitable for lattes and summer drinks

• Teaware such as chasen, bowls, and scoops

• Japanese teas to enjoy alongside your matcha

Whether you're restocking a favorite matcha, trying a new tea-producing region, or picking up teaware to complete your setup, now is a great time to explore.

Shop the Matcha Sale

#0852.K6 Engawa: Modern Uji Matcha ~ Imperial Ceremonial Grade ~ Handpicked Samidori + Okumidori Blended by Tsujiki Seicha

#0611.K6 (NEW!) Yunomi.Matcha Naturally Grown - Shogyokuen Matcha Kaguyahime - Premium Ceremonial Grade Matcha (Stone milled, limited edition)

#0954.A1 Yunomi.Matcha - Nishio no Aji - Yahagi やはぎ - Premium Ceremonial Grade - Stone Milled Modern Matcha, Okumidori Blend

#0146.SX Matcha Mika - Stone Milled, Premium Barista Grade, Single Cultivar Yabukita Modern Matcha from Ise, Mie Pref -抹茶 三華-

#0784.TX Yunomi.Matcha: Naturally Grown - Kodama - Standard Ceremonial Grade Matcha

#0929.K2 Furuichi Seicha Matcha Higasa Premium Barista Grade 日暈 (ひがさ)

#1084.S5: Shibakiri-en Naturally Grown Matcha - Premium Ceremonial Grade

#1008.TX Matcha Quality Spectrum Sampler Set - A flight of 6 grades of matcha x 10g each

#0995.S2 Honyama Matcha from the Hills of Shizuoka - Shinden - B1 Premium Barista Grade Matcha -抹茶 新田-

Shincha 2026

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About Yunomi.life

Yunomi.life brings Japanese culture into contemporary life by helping small-scale producers in the tea industry find & create new markets. Our service breaks down logistic and linguistic barriers that separate producers from connoisseurs worldwide.

More than “farm-to-table”, we believe in “people-to-people”, introducing the people behind the products with unprecedented transparency. The result is the world's largest online catalog of artisanal tea from Japan.

Yunomi.life KK 1-3-17-1F Yutakacho, Shinagawa, Tokyo 142-0042, Japan

ocha@yunomi.life

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